The Verato MDM Cloud Platform organizes identity data across three core entities—Person, Organization, and Provider—each representing a distinct real-world subject. Within each entity, domain-specific models capture how that identity is expressed and used across different business and healthcare contexts. This structure allows Verato to manage identity consistently while supporting specialized use cases such as patient records, provider credentials, and organizational relationships.
Entity and Domain Structure defines how the Verato MDM Cloud Platform models identity by separating real-world subjects into three primary entities—Person, Organization, and Provider—and then layering domain models within each entity to represent how that identity functions in specific business and healthcare contexts. This approach keeps identity consistent at the core while enabling specialized views for use cases like patient management, practitioner credentialing, and facility/organizational relationships.
The Person entity represents an individual identity independent of role or use case.
Core Person: Captures foundational identity attributes such as name, demographics, contact details, and household context.
Patient: Extends the person identity into a clinical context, supporting healthcare-specific workflows and patient-centric use cases.
The Organization entity represents non-individual entities such as businesses, institutions, or facilities.
- Core Organization: Captures organizational identity, structure, and attributes such as names, locations, identifiers, and affiliations.
The Provider entity represents healthcare-specific identities and is modeled as a specialization of person or organization.
Practitioner: Represents individual healthcare professionals, including credentials, licensure, specialties, and practice details.
Health Facility: Represents provider organizations and facilities, including organizational attributes, locations, and regulatory identifiers.
The Verato Enrich Package extends core MDM identities with additional data domains that enhance contactability, context, verification, and analytics. Each Enrich Package is aligned to a specific entity and use case, allowing customers to selectively layer enrichment capabilities on top of their mastered identities.
The Enrich – Person Outreach package enhances individual identities with standardized, validated, and ranked contact information. It prioritizes the best available email and phone records while providing quality, compliance, and opt-in indicators. This package supports accurate, compliant, and effective outreach strategies.
Representative Attributes
- Email address, phone number, address
- Quality levels, rank order, opt-in indicators
- Match status and update timestamps
The Enrich – Person SDOH package augments person identities with social, economic, behavioral, and household-level attributes. It provides contextual signals that help customers better understand populations beyond core identity data. This package supports segmentation, equity analysis, and social determinants–driven insights.
Representative Attributes
- Demographic indicators (age, gender, ethnicity, language)
- Economic and household context (income, net worth, education, home ownership)
- Behavioral and lifestyle affinities, household composition
The Enrich – Provider package delivers enriched and verified data for healthcare providers, including practitioners and facilities. It captures credentialing, specialty, location, and regulatory information with assertion metadata to support trust and auditability. This package enables provider analytics, credentialing workflows, and network intelligence.
Representative Attributes
- Provider identity and identifiers (NPI, alternate IDs)
- Licensure, credentials, specialties, and education
- Practice locations, contact details, disciplinary indicators
The Enrich – AVS package provides address verification and geospatial enrichment across person, provider, and organization identities. It combines source and verified address data with validation status and location intelligence. This package supports address accuracy, compliance, and analytics that rely on reliable location data.
Representative Attributes
- Standardized and verified address elements
- Geolocation, delivery point validation, and postal metadata
- Address accuracy, classification, and confidence indicators