In this use case, Verato serves as the identity backbone for your organization, and Golden Records are pushed out to the systems that need them most. Rather than each application maintaining its own partial, conflicting view of a person or provider, Verato maintains the authoritative profile and propagates updates downstream as identities are matched, merged, or corrected.
This pattern is ideal when you want consistent, trusted identity data across EHRs, CRMs, data warehouses, marketing platforms, and custom applications. You’ll use Verato’s Link IDs and Golden Records as the common language of identity, so every system can align on “who this is” while Verato continuously handles the complexity of changes behind the scenes.