In this use case, you connect your external data warehouse to Verato’s Universal Identity Platform to maintain a clean ID crosswalk across all systems. Verato assigns and manages Link IDs as the system-of-record for identity, while your warehouse keeps a synchronized mapping between source IDs, Link IDs, and any analytics-specific identifiers you use downstream.
This pattern is ideal when you want a single, trusted identity backbone for reporting, analytics, and machine learning—without forcing every tool in your stack to call Verato directly. Your BI, customer 360, and data science workloads can all join on the same stable Link ID, while Verato handles the complexity of matching, merging, and keeping those identities current over time.
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Creating and Using an ID...
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